John Sastry, a professional consultant, discusses a recent study that looks at the shift toward brand intimacy in the financial services field.

John Sastry
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( — April 14, 2017) Chesterfield, MO — A global shift is happening in the financial services field, according to a new study released by leading brand think tank MLBM. The firm, known as the “Brand Intimacy Agency” in the digital marketing industry, recently published its annual Brand Intimacy report for 2017. John Sastry, a noted financial professional with many years of experience in the field, knows that the financial services industry is continually looking for ways to add value to customer interaction. In the report, the financial services industry has moved to the sixth-highest place in intimacy among market sectors studied. “Financial firms across the board have begun to leverage the potentially strong emotional bonds between brands and their customers,” says John, who has spent years as an investment advisor and business strategist. “In this recent study, the financial services field even outperformed market sectors that are traditionally seen as more customer-oriented.” To learn more about the study and its findings, visit

In the financial services industry category of the study, leading payment processing firm PayPal reached the top slot in brand intimacy, followed by Chase and Visa. Rounding out the study category were Wells Fargo, American Express, MasterCard, and Citibank, among several other major corporate players. The MLBM study is billed as the largest-ever study of brands based on emotional components such as customer engagement, service enhancement, and user experiences. The top-ranked intimate brands in the study were shown to outperform Fortune 500 and S&P indices for both revenue and profit over the past decade.

Fifteen separate industries were examined in the annual study; and by coming in at sixth place in intimacy rankings, the financial field outperformed apparel, fast food, hospitality and theme parks, and travel industries. This was a revelation to those in the financial industry as well as digital marketing professionals. “This study demonstrates that the financial services industry is paying close attention to consumer demands,” adds John. “By improving services across the board, these finance companies are enhancing their customer relationships, leading to brand growth and increased market penetration.” Some of the value-added features spearheaded by leading financial firms include mobile payment processing apps, enhancing information resources, no-cost credit monitoring solutions, and improved user experiences on the Web. John Sastry has worked in the finance world for years; as an accomplished planning strategist for a major investments firm, he knows that adding value to the customer experience is critical in establishing brand loyalty. For more information on John’s work and financial services credentials, visit


About John Sastry

For many years, business executive John Sastry has worked in the financial services field. John has had an extensive career in this field, including work as a senior investment specialist and as director of planning strategies for a major investments advisory firm. He is a certified financial planner. John received his Juris Doctorate from the University of Missouri-Columbia School of Law and was selected to the Order of Barristers by the university. He lives and works in the greater St. Louis metro area of Missouri.

John Sastry