Tourico Holidays, a global leader in wholesale travel brokerage, today struck a deal with loveholidays, the fastest growing online travel agency in the UK. The London-based travel company – specializing in matching consumers with their dream holidays – will now be able to offer Tourico’s inventory of hotels in the United States and the Caribbean.

And, according to Tourico's data, that's a good thing.  United Kingdom hotel bookings to the United States surged by more than 10 percent in 2016 compared to the prior year. During that same time, UK bookings to Caribbean countries skyrocketed, as well.  For example, Aruba (+93 percent), Barbados (+79 percent), Dominican Republic (+85 percent), Jamaica (+118 percent), Bermuda (+111 percent), and Turks and Caicos (+76 percent) all increased. 

“We’ve seen a healthy demand for transatlantic trips from our customers, and by integrating Tourico’s massive portfolio of U.S. and Caribbean hotels, we’re better positioned for fulfillment,” said Theo Demetriou, the Purchasing Director for loveholidays. “The new partnership will help loveholidays grow incrementally, in a sustainable manner, while continuing to put our customers first.”

“loveholidays is the perfect example of how a growing travel business can be nimble and resourceful to capitalize on shifts in the marketplace,” said Emma Weber, the Director of Sales in the UK, Ireland, and Scandinavia for Tourico Holidays. “They recognized that UK travelers were seeking U.S. and Caribbean vacations, so they quickly engaged with Tourico, and now they’re delivering thousands of hotel options at prices you can’t find anywhere else.”